SEO agency vs freelancer vs an in-house hire in the UAE
A freelancer suits one well-defined task, an in-house hire suits a business where SEO is a...
ReadAt ZiRank, fixed-scope website projects are quoted after a short scoping call, then billed 50% upfront and 50% on delivery, all excluding 5% UAE VAT. Every build includes 30 days of support after launch.
Unlike SEO, which is billed monthly for as long as it runs, a website is a one-off project. You pay once for the build, then separately for hosting and any ongoing updates, which we cover further down this guide.
Website cost mostly comes down to how many pages you need, how custom the design is, and how much functionality sits behind it. A five-page brochure site and a fifty-page catalogue with a booking system are both "a website," but they take very different amounts of work to build properly.
Bilingual Arabic and English sites usually cost more than English-only ones, since every page effectively needs to be built, translated, and tested twice, including checking that right-to-left Arabic layouts actually look right rather than just running text through a translator.
Timeline also affects price indirectly. A rushed launch with a fixed deadline, such as a product launch date, sometimes needs more resources working in parallel to hit it, which can add cost compared with a project run on a normal schedule.
ZiRank builds four types of website, each priced as a fixed one-off project rather than a retainer.
| Plan | Best for | What's included |
|---|---|---|
| Landing Page | Single-page campaigns | 1 page, mobile-first, Copy + design included, Basic schema, 1 revision round |
| Business Website | 5 to 8 pages, WordPress or Filament | 5 to 8 pages, WordPress or Filament CMS, Schema + sitemap, 2 revision rounds, 30-day support |
| Custom Website | 10+ pages, custom design + CMS | 10+ pages, Custom design system, Full schema suite, CWV guarantee, 30-day support |
| Enterprise Platform | Multi-language, integrations | Multi-language, Complex integrations, Dedicated project manager, Extended support window |
A landing page is built for one job, usually a single campaign or offer, and does not include a full content management system. A business website suits most companies, with enough pages to cover services, an about page, and contact details. A custom website is the right call once you want a design nobody else has, or need more than ten pages of content. An enterprise platform is for organisations running multiple languages, complex integrations, or custom-built features beyond a typical CMS.
Most businesses we speak with start by assuming they need a custom website, then realise a well-structured business website covers everything they actually need. The honest way to tell the difference is to list the pages and features you actually need first, then match that list to the closest plan, rather than picking a tier based on what sounds more impressive.
WordPress is usually the more affordable and faster option for a content-driven business site, while custom development suits businesses that need specific functionality, higher performance, or tighter security. Both are valid choices, and the right one depends on what the site actually needs to do.
We build WordPress sites for businesses that want to manage their own content easily and keep costs down, and WooCommerce for WordPress stores that need e-commerce built in. For businesses that need custom logic, tighter performance, or features a standard CMS cannot handle, we build with custom development instead. Our own site, for example, runs on Laravel, Livewire, and Filament rather than WordPress, because it needs functionality a standard CMS does not offer out of the box.
Neither option is automatically the right or wrong choice. WordPress powers a large share of the web because it is flexible and well understood, and a well-built WordPress site can be fast and secure. Custom development earns its higher price when the business logic, integrations, or scale genuinely go beyond what a CMS and its plugins can comfortably handle. Our guide on WordPress versus a custom website goes into more detail if you are still deciding.
A website is not a one-time cost. Hosting, maintenance, and content updates continue for as long as the site is live, and budgeting for them upfront avoids surprises later.
Every ZiRank build includes 30 days of post-launch support, so small issues found right after launch are covered before any ongoing maintenance plan begins. After that window, most clients either move to an ongoing maintenance arrangement or come back to us for specific updates as needed, whichever fits how often the site actually changes.
It is worth budgeting for content beyond launch day too. A site that never adds new pages or blog posts tends to plateau in search over time, while one that keeps publishing has more opportunities to be found for new terms.
A very low website quote usually leaves out proper testing, SEO-friendly structure, or the time needed to write and organise content, and pushes that work back onto you after launch. It is worth asking exactly what is included before comparing two prices side by side.
A website that is cheap to build but expensive to fix later is not actually cheap. It is worth paying slightly more upfront for a site that is built to last, rather than paying twice once the first version needs redoing.
ZiRank quotes every website as a fixed price after a short scoping call, so you know the total cost before work starts. Projects are billed 50% upfront and 50% on delivery.
The scoping call covers the pages you need, any functionality beyond a standard brochure site, who is supplying content and images, and your rough timeline. That is enough for us to put a fixed number in front of you, rather than a range that could move once work is underway.
If you already have a site and are considering a rebuild, start with a scoping conversation rather than assuming you need one. In many cases the existing site can be improved instead, which is worth checking before you commit to a new build. See our guide on redesigning a website without losing SEO if that sounds like your situation, since a rebuild done carelessly can cost you rankings you already have.
Tell us what you need and we will scope it into a fixed price, billed 50% upfront and 50% on delivery, with 30 days of support after launch. Contact us or book a consultation to get started.
Timelines depend on the size and complexity of the site, with a landing page taking far less time than a custom or enterprise build. We confirm a realistic timeline during scoping, once we know exactly what pages and functionality you need.
Yes. Once a project is delivered and paid for, the website and its content are yours. We keep working relationships open for ongoing maintenance and updates, but ownership is not tied to a retainer.
For most small businesses that mainly need to manage content, WordPress is the more affordable and practical choice. Custom development makes more sense once you need functionality, performance, or security that a standard CMS cannot handle.
In many cases, yes. We start with a scoping conversation to see whether the existing site can be improved rather than rebuilt from scratch, and we only recommend a full rebuild when that is genuinely the better option.
Share your goals and we will scope it and send a fixed proposal.
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