Shopify Development
Custom themes, migrations, and stores built to convert.
Most Shopify agencies stop at launch. We stay for the SEO, because a beautiful store that doesn't rank or convert is a cost centre, not a channel. Theme builds, migrations, and Shopify SEO retainers from one Business Bay team.
Outcome
OS 2.0 + Hydrogen · store SEO
Every Shopify Development engagement leads with the metric it moves, not a keyword screenshot.
The problem
A fast theme with zero SEO plan is a store that never gets found.
Shopify makes it easy to launch a good-looking store and easy to forget that launching isn't the same as ranking. Thin collection pages, duplicate content across variants, missing product schema, and an app stack that tanks page speed: we see the same five mistakes on almost every UAE Shopify audit we run. We build the store and the SEO plan together so neither undermines the other.
What does Shopify Development include?
This is the specific work that makes up a monthly engagement.
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New Store Builds
OS 2.0 theme customisation or a fully custom build, launched SEO-ready.
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Theme Development
Dawn, OS 2.0, and Hydrogen, customised to your brand without the app bloat.
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Store Migrations
Woo, Magento, or BigCommerce → Shopify, with every SKU and redirect mapped.
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Shopify App Development
Custom Shopify apps for workflows the App Store doesn't solve.
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Speed Optimisation
Cut your app stack's speed tax without losing the functionality you need.
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Shopify SEO
Collection strategy, product content, and links tuned for e-commerce buyer intent.
What you get
What's included in your Shopify Development plan?
Every plan lists what ships and when. No surprise scope, no billable retainer creep.
- OS 2.0 theme customisation or ground-up custom build
- Product + collection schema (Product, Offer, AggregateRating)
- App audit: every app justified against its page-speed cost
- Migration from Woo/Magento/BigCommerce with full redirect map
- Shopify-specific technical SEO (canonical handling, variant URLs, pagination)
- Speed optimisation against Shopify's own Web Vitals report
Migration flow
How a platform migration actually runs.
The same sequence applies if you're moving from WooCommerce, Magento, or BigCommerce, designed so search visibility survives the cutover intact.
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01
Export & audit
Full product, customer, and order data exported. Every existing URL crawled and catalogued before anything changes.
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02
Build in parallel
New Shopify store built and populated on a staging domain while the old store stays live and selling.
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03
Redirect map
Every legacy URL mapped 1:1 to its new Shopify equivalent: products, collections, blog posts, everything.
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04
Staged cutover
DNS switched during low-traffic hours. Redirects verified live before the old platform is decommissioned.
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05
Post-launch crawl
Full site re-crawled against the pre-migration baseline, so any gap is caught and fixed within 48 hours.
Sample deliverables
Real artifacts, not slide-deck theatre.
Every Shopify Development retainer ships these. You keep them all, forever, whether you renew or not.
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App audit report
Every installed app scored against its page-speed cost, giving you a clear list of what to keep, replace, or cut.
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Product schema rollout
Product, Offer, and AggregateRating schema live across your catalogue: the foundation for rich results in Shopping search.
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Migration redirect map
Every legacy URL mapped to its Shopify equivalent, tested before launch, so no link equity is orphaned.
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Speed scorecard
Before/after Shopify Web Vitals comparison, so the performance win is measured against Shopify's own benchmark.
How we work
How we run your Shopify Development engagement.
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01
Audit
Theme, app stack, product data, and existing SEO reviewed against Shopify's Web Vitals report and our own crawl.
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02
Build
Theme customisation or custom OS 2.0 build, product/collection schema wired in, app stack trimmed to what earns its speed cost.
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03
Migrate
For platform moves: staged import, full 301 redirect map, and a pre/post crawl comparison before DNS cuts over.
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04
Grow
Ongoing Shopify SEO retainer: collection page strategy, product content, and link building tuned for e-commerce intent.
Proof
Recent Shopify Development results.
Pricing
How much does Shopify Development cost in Dubai?
It depends on your site, your competitors, and the scope you need, so we price it after a short look at your business rather than guess in public. Tell us what you're working with and we'll come back with a number.
Straight answers
Questions we hear about Shopify Development.
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Are you an official Shopify Partner?
Yes, ZiRank operates as a Shopify Partner, giving us direct access to Shopify's theme architecture, partner support, and beta features before general release.
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Can you migrate our store without losing SEO rankings?
That's the explicit goal of every migration. A full 301 redirect map, pre and post crawl comparison, and a staged cutover mean your rankings should be unaffected within a normal re-indexation window (typically 1 to 2 weeks for Google to process the redirects).
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How many apps is too many?
There's no fixed number. It's about cumulative page-speed cost. We've seen 20-app stores that load fine and 5-app stores that fail Core Web Vitals. Our audit scores each app's actual impact, not just its count.
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Do you build on Shopify Plus?
Yes, including Plus-specific features like Shopify Functions, custom checkout extensibility, and multi-currency/multi-market setups for GCC-wide stores.
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What does a Shopify SEO retainer actually include month to month?
Collection page optimisation, new product SEO as you launch items, technical fixes (canonical/pagination/schema drift), and a link building allocation if bundled. See the combined SEO + Shopify tiers on /pricing.
Ready when you are
Your customers are searching in the UAE. Make sure they find you first.
A free audit of your technical setup, content, and backlinks, reviewed by a real person within 2 business days. No card, no obligation. Just a straight answer on what's working and what isn't.