+245%
qualified leads in 7 months
E-commerce · Beauty · 6-month engagement
Nuwa Beauty · Woo → Shopify migration + SEO: 4.1× transactions
Nuwa Beauty ran a WooCommerce store with 400+ SKUs and a loyal Instagram following, but conversions off organic search were near zero. The site took 8+ seconds to load on mobile, and product pages carried thin, duplicated manufacturer descriptions Google had flagged as low-value.
4.1×
transactions on Shopify
RevenueClient: Nuwa Beauty
The challenge
A full platform migration mid-trading-season is high-risk: get the redirect map wrong and you lose both rankings and revenue on the same day. Nuwa also needed the new store to convert better, not just load faster. The old theme's checkout had a 68% cart-abandonment rate.
The strategy
Migrate to Shopify on a staged rollout with zero indexed-URL loss, rebuild every product page with unique, benefit-led copy instead of manufacturer boilerplate, and run the SEO retainer from week one so the new store never sits idle waiting to rank.
What we did
The work behind the number.
Technical
Full WooCommerce → Shopify migration: product/customer/order data exported, 1:1 redirect map for 400+ SKUs and 30+ collection pages, staged cutover with pre/post crawl comparison. Zero ranking loss on the switch.
Content
Rewrote all 400+ product descriptions to be unique and benefit-led, restructured collection pages around actual search-intent categories rather than internal merchandising categories.
Links
14 links placed over 6 months, weighted toward beauty and lifestyle publications with genuine UAE readership, feeding authority into the new collection page structure.
Results
Before and after, side by side.
Site speed score (mobile)
34
91
Before
After
Organic transactions / mo
210
861
Before
After
Add-to-cart rate
2%
5%
Before
After
Organic revenue (AED)
48,000
197,000
Before
After
Timeline
How it played out.
-
Month 1
Migration built in parallel, old store stays live
New Shopify store built and populated on staging while WooCommerce kept selling. Redirect map drafted against every existing URL.
-
Month 2
Staged cutover
DNS switched during low-traffic hours, redirects verified live, old platform decommissioned after a clean 48-hour crawl.
-
Month 4
Product content rewrite complete
All 400+ product pages carrying unique copy. Organic transactions crossed 2× baseline.
-
Month 6
Transactions 4.1× baseline
Full campaign result: mobile speed score 91, organic transactions up 4.1×, revenue up in step.
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+312%
organic revenue in 9 months
+180%
organic traffic in 5 months
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