+245%
qualified leads in 7 months
Real Estate · 9-month engagement
How Sadara added AED 4.2M in tracked organic revenue in 9 months
Sadara Real Estate lists 200+ Dubai and Abu Dhabi properties but was invisible for anything beyond its own brand name: page 3 for "Business Bay apartments for sale," no local pack presence, and a WordPress site running 40+ plugins that failed every Core Web Vitals check.
+312%
organic revenue in 9 months
RevenueClient: Sadara Real Estate
The challenge
Real estate SEO in the UAE is brutally competitive. Portals like Property Finder and Bayut dominate page 1 for almost every high-intent term. Sadara needed to win the long-tail (specific buildings, neighbourhoods, and buyer-intent phrases) while portals fight over the head terms, and needed technical fixes just to be crawlable at scale.
The strategy
We rebuilt the listing template architecture so every one of the 200+ property pages could rank individually, then layered a link building campaign to build topical authority for "[neighbourhood] real estate" clusters: the terms a portal's generic listing page can't out-rank a dedicated content page for.
What we did
The work behind the number.
Technical
Rebuilt the listing template for crawlability and schema (RealEstateListing, Offer), fixed pagination and canonical issues across 200+ property pages, cut plugin count from 40+ to 12 and passed Core Web Vitals on mobile.
Content
Built 14 neighbourhood guide pages targeting long-tail buyer-intent terms, restructured property descriptions to answer the questions buyers actually search, and added an FAQ block to every listing.
Links
22 links placed over 9 months: a mix of UAE real-estate publications, guest posts on property-investment blogs, and 3 HARO placements in Gulf business press.
Results
Before and after, side by side.
Organic sessions / mo
4,200
17,300
Before
After
Keywords ranked page 1
12
86
Before
After
Tracked leads / mo
18
74
Before
After
Organic revenue (AED)
92,000
379,000
Before
After
Timeline
How it played out.
-
Month 1
Technical audit + template rebuild scoped
Full crawl, CWV baseline, and a prioritised fix list. Template rebuild kicked off in parallel with quick technical wins.
-
Month 3
New template live, first links landed
Rebuilt listing pages deployed, CWV passing on mobile. First 6 links placed on real-estate and business publications.
-
Month 6
Neighbourhood guides ranking, leads climbing
9 of 14 neighbourhood pages hit page 1 for their target cluster. Tracked leads up 3× from baseline.
-
Month 9
86 keywords on page 1, revenue tripled
Full campaign result: 86 keywords page 1 (from 12), organic revenue up 312% versus the pre-engagement baseline.
"ZiRank rebuilt our site and shipped a 90-day roadmap. Nine months later we're up 312% in organic revenue and, more importantly, we know exactly which pages did it."
Layla Al Mansouri , Head of Marketing, Sadara Real Estate
More case studies.
See all case studies
+180%
organic traffic in 5 months
12/12
target terms on page 1
Ready when you are
Your customers are searching in the UAE. Make sure they find you first.
A free audit of your technical setup, content, and backlinks, reviewed by a real person within 2 business days. No card, no obligation. Just a straight answer on what's working and what isn't.