+312%
organic revenue in 9 months
Healthcare · 7-month engagement
Zayn Health · Content strategy drives 245% more qualified leads
Zayn Health operates a multi-specialty clinic group and had a content library of 40+ blog posts: thin, unauthored, and none meeting the E-E-A-T bar healthcare content needs to rank or to be trusted by patients researching a condition before booking.
+245%
qualified leads in 7 months
LeadsClient: Zayn Health
The challenge
Healthcare is one of Google's most heavily scrutinised YMYL (Your Money or Your Life) verticals: content without named medical authors, credentials, and clear sourcing simply doesn't rank, regardless of how well-optimised the keywords are.
The strategy
Rebuild the content programme around named, credentialed physician authors, restructure existing posts to lead with the exact question a patient is searching, and add the trust signals (author bios, review dates, sourcing) Google's healthcare guidelines expect.
What we did
The work behind the number.
Technical
Author schema and medical-reviewer bylines added across the content library, dateModified tracking implemented so content freshness is visible to both users and Google.
Content
Rewrote 25 of the highest-potential existing posts with named physician authors and credentials, published 12 new condition-specific guides structured around real patient search questions.
Links
9 links from health and lifestyle publications, plus 2 HARO placements quoting Zayn physicians as expert sources.
Results
Before and after, side by side.
Organic sessions / mo
3,400
11,200
Before
After
Qualified leads / mo
19
66
Before
After
Avg time on page (min)
1m
4m
Before
After
Timeline
How it played out.
-
Month 1
Author credentialing + content audit
Physician bios and credentials built out. Existing 40+ posts scored by rewrite priority.
-
Month 3
First 12 rewrites live
Highest-priority posts republished with named authors and restructured for patient search intent.
-
Month 5
New guides published, leads climbing
All 12 new condition guides live. Qualified leads crossed 2× baseline.
-
Month 7
Leads up 245%
Full campaign result: qualified leads up 245%, average time on page 4× longer.
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organic traffic in 5 months
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transactions on Shopify
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