+245%
qualified leads in 7 months
F&B · 5-month engagement
Deira Co · Local SEO lifts organic traffic 180% in 5 months
Deira Co runs 3 restaurant locations across Dubai with almost no organic visibility beyond branded search: each location's Google Business Profile was unclaimed or inconsistently listed, and there was no location-specific content on the website at all.
+180%
organic traffic in 5 months
TrafficClient: Deira Co
The challenge
Multi-location F&B SEO lives or dies on local pack presence and NAP consistency. With three locations sharing one generic homepage, Google had no signal for which location to surface for a nearby searcher, and inconsistent citations across directories were actively working against all three.
The strategy
Build a dedicated, schema-rich location page for each restaurant, clean up and claim every GBP listing, and run a citation consistency pass across the 25 highest-value UAE directories before layering any content work on top.
What we did
The work behind the number.
Technical
Built 3 dedicated LocalBusiness-schema location pages with embedded maps and hours, fixed NAP inconsistencies across 18 directories, claimed and optimised all 3 GBP profiles.
Content
Location-specific menu highlights and neighbourhood content for each page, targeting "restaurant near [area]" and cuisine-specific local intent.
Links
Local citation pack across 25 UAE directories plus 4 food-blogger features tied to each location.
Results
Before and after, side by side.
Organic sessions / mo
2,100
5,880
Before
After
GBP profile views / mo
340
1,620
Before
After
Directions requests / mo
28
145
Before
After
Timeline
How it played out.
-
Month 1
GBP cleanup + citation audit
All 3 profiles claimed and verified. NAP mismatches identified across 18 directories.
-
Month 3
Location pages live
Dedicated pages for all 3 restaurants indexed and appearing in local pack for branded searches.
-
Month 5
Traffic up 180%
Full campaign result: organic sessions nearly 3× baseline, directions requests up 5×.
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+312%
organic revenue in 9 months
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