+180%
organic traffic in 5 months
B2B Services · Dubai · 11-month engagement
Alarabi · From page 3 to #1 for "SEO agency Dubai"
Alarabi Services is a B2B services provider competing directly with dozens of Dubai agencies for the exact terms that define the category, "SEO agency Dubai" among them. Page 3 rankings meant near-zero inbound traffic on the terms that actually convert.
#1
for "SEO agency Dubai"
RankingsClient: Alarabi Services
The challenge
Ranking for your own category's head term is one of the hardest tests in SEO: every competitor is optimising for the same phrase, and the SERP is dominated by agencies with a decade of link equity. Content alone wasn't going to move an 11-month-stale domain from page 3 to page 1.
The strategy
A dual-track campaign: technical + on-page work to remove every avoidable weakness, paired with a sustained digital-PR and guest-post programme to close the domain-authority gap with the incumbents already on page 1.
What we did
The work behind the number.
Technical
Fixed crawl depth issues burying service pages 4 clicks from home, consolidated 3 overlapping service pages competing against each other for the same term, added Service + FAQPage schema site-wide.
Content
Rebuilt the core "SEO agency Dubai" landing page around the exact intent signals ranking pages shared: proof, pricing transparency, and specific deliverables rather than generic promises.
Links
31 links over 11 months, the heaviest link investment of any campaign this size, including 5 HARO placements in Gulf business press and Domain Rating lifted from 22 to 51.
Results
Before and after, side by side.
"SEO agency Dubai" position
34
1
Improved
Branded + non-branded clicks
640
3,100
Before
After
Domain Rating (Ahrefs)
22
51
Before
After
Inbound consult requests / mo
4
29
Before
After
Timeline
How it played out.
-
Month 1
Technical cleanup + page consolidation
Fixed crawl depth and merged competing service pages into one authoritative target page.
-
Month 4
Page 2, DR climbing
Moved from position 34 to page 2 (position ~14). Domain Rating up to 35 from the link programme.
-
Month 8
Cracked page 1
First page-1 appearance at position 8. Inbound consult requests already 4× baseline.
-
Month 11
Position 1
Full campaign result: #1 for "SEO agency Dubai", DR 51, consult requests up more than 7×.
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+245%
qualified leads in 7 months
+312%
organic revenue in 9 months
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