+312%
organic revenue in 9 months
GEO and AI search optimisation
Be cited by Google AI Overviews, ChatGPT and Perplexity.
Generative Engine Optimisation (GEO) is the work of making your business easy for Google AI Overviews, ChatGPT, Perplexity and Copilot to find, understand and cite. It builds on normal SEO: crawlable pages, direct answers near the top of each section, consistent entity details and credible mentions. GEO is included in every ZiRank SEO retainer.
Updated
Outcome
llms.txt · passage-level structure
Every GEO / AI-search engagement leads with the metric it moves, not a keyword screenshot.
The problem
You can rank on Google and still be missing from the answer.
Google's AI Overviews, ChatGPT search, Perplexity and Microsoft Copilot increasingly answer questions directly and name a handful of sources. Many UAE buyers now start by asking an assistant which agencies handle Shopify migrations in Dubai or how to choose a clinic in Abu Dhabi, and get a summarised answer before they see a link. If your pages are not structured so these systems can read and quote them, you can hold page-one rankings and still be absent from the answer a buyer reads first.
What you get
What's included in your GEO / AI-search plan?
Every plan lists what ships and when. No surprise scope, no billable retainer creep.
- AI crawler access check: robots.txt, server rules and JavaScript-only content, with a deliberate allow or block decision
- llms.txt and llms-full.txt, kept in sync with the sitemap
- Passage-level restructuring of key pages: a direct answer under each question-phrased heading, then the evidence
- Entity alignment across Organization schema, Google Business Profile, social profiles and directories
- A tracked question set across the main AI tools, checked on a schedule, with citations recorded
- AI referral traffic reported from analytics each month, alongside the usual SEO report
- Included in SEO retainers, month to month
Sample deliverables
Real artifacts, not slide-deck theatre.
Every GEO / AI-search retainer ships these. You keep them all, forever, whether you renew or not.
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AI access report
Which AI crawlers can reach the site, what they can read, and the allow or block decision recorded for each.
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Restructured key pages
The pages most likely to be cited, rewritten with answer-first sections, and a before-and-after passage review.
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Entity consistency sheet
Name, address, services and descriptions across schema, GBP, social and directories, with every mismatch fixed or listed.
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AI citation tracker
The tracked question set, which tools cite you, how you are described, and AI referral sessions from analytics, updated monthly.
How we work
How we run your GEO / AI-search engagement.
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01
Access
We check whether AI crawlers can reach and read your pages, confirm key content is in the HTML rather than loaded by script, and add llms.txt as a low-cost extra.
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02
Structure
Key pages are reworked so each section opens with a self-contained answer to the question in its heading, with short definitions, labelled steps and tables where comparison helps.
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03
Entity
Organization schema, Google Business Profile, social profiles and directory listings are made to describe the same business the same way, and brand mentions are built through digital PR and content.
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04
Measure
A defined set of questions is checked across the main AI tools on a schedule, citations are recorded, and AI referral traffic is reported. We report what we observe and never promise a citation.
Proof
Recent GEO / AI-search results.
4.1×
transactions on Shopify
#1
for "SEO agency Dubai"
Pricing
How much does GEO / AI-search cost in Dubai?
It depends on your site, your competitors, and the scope you need, so we price it after a short look at your business rather than guess in public. Tell us what you're working with and we'll come back with a number.
Straight answers
Questions we hear about GEO / AI-search.
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What is GEO (Generative Engine Optimisation)?
GEO is the practice of making a business easy for AI search tools such as Google AI Overviews, ChatGPT, Perplexity and Copilot to find, understand and cite. It builds on normal SEO with answer-first page structure, consistent entity details across the web and credible brand mentions.
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Is GEO different from SEO?
GEO builds on SEO rather than replacing it. AI answers draw on pages that are already crawlable, indexed and trusted, so the technical and content foundations still matter most. What changes is the emphasis on direct answers near the top of each section and on signals that the business is real and recognised.
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Can you guarantee my business will appear in ChatGPT or AI Overviews?
No, and nobody honestly can. There is no Search Console equivalent for most AI tools and answers change from query to query. We track a defined set of questions across the main tools on a schedule, record whether and how you are cited, and report what we observe.
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How long does GEO take to show results?
Access and schema changes take days. Restructuring key pages usually takes a few weeks. Citation patterns shift gradually as AI tools recrawl and update their sources, so progress is judged over months, in the same way as content SEO.
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What is llms.txt and do I need it?
llms.txt is a proposed standard: a plain-text summary of a site and its key pages for AI tools. Support varies between tools, so we treat it as a low-cost addition rather than a fix on its own. ZiRank publishes its own at /llms.txt.
How we deliver
GEO / AI-search with one accountable team.
One strategist and one delivery lead own the work from the first audit to the monthly report, so nothing gets lost between hand-offs.
You see progress in plain English every month, with the numbers that matter to your business.
Guides on geo / ai-search
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Ready when you are
Your customers are searching in the UAE. Make sure they find you first.
A free audit of your technical setup, content, and backlinks, reviewed by a real person within 2 business days. No card, no obligation. Just a straight answer on what's working and what isn't.
